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Posted on: November 7, 2023

City to host Merry on Main in partnership with Mother Cluckers Downtown

A bounce house style inflatable that looks like a snowy cabin with snowmen

PHOTO #1: Merry on Main will feature winter-themed inflatables for children and inflatable obstacle courses for teens and adults.

PHOTO #2: Merry on Main will feature an open-air market hosted by Mother Cluckers Downtown.

PHOTO #3: Merry on Main will feature a petting zoo and pony rides at De Leon Plaza.

Vendor booths line Main Street near Santa RosaThe Victoria Main Street Program’s annual winter celebration has gotten so big that the City is giving residents an extra day to take part in the festivities.

Merry on Main will be 6-10 p.m. Dec. 8 and 10 a.m.-5 p.m. Dec. 9 in downtown Victoria.

A black and white baby goatLast year, the City partnered with Mother Cluckers Downtown to host an open-air market during Christmas on the Square. Based on residents’ feedback, this year’s event will have a two-day format to give residents time to enjoy all of the market vendors and activities. 

The event is being renamed “Merry on Main” because the activities will extend throughout downtown, not just De Leon Plaza.

Walkin’ in a winter wonderland

Santa Claus in a red chair near a Christmas treePHOTO #4: Merry on Main will feature photos with Santa at City Hall.

PHOTO #5: Merry on Main will feature a snow cannon at De Leon Plaza similar to the one shown here. A different style of snow cannon that produces snow flurries in the air will be located at City Hall.

In addition to the open-air market, which is expected to attract about 100 vendors, the event will include:

  • A Foamed Up booth shoots a white snowlike substance through the air onto the ground for kidsPhotos with Santa at City Hall
  • Inflatables for children, teens and adults
  • Cookies and cocoa provided by Golden Crescent CASA
  • Children’s activities hosted by community partners
  • Snowy wonderland and snow cannon
  • Ice slide (Dec. 8 only)
  • Pony rides and petting zoo at De Leon Plaza

O Christmas tree

The H-E-B Lighted Christmas TreePHOTO: The City of Victoria will host a lighting ceremony for the H-E-B Christmas Tree at 6:30 p.m. Dec. 1. The tree will remain on display at City hall through mid-January.

Residents who visit during the evening will be able to enjoy a festive light show at the H-E-B Christmas Tree, which will be located at City Hall this year.

The City of Victoria will host a tree-lighting ceremony at 6:30 p.m. Dec. 1. The 30-foot tree will remain on display through mid-January and will play a musical light show every half hour during the evenings.

Sing we now of Christmas

On Dec. 8, the Victoria Bach Festival will present a performance by Hill Country Brass 6-9 p.m. at City Hall. The Christmas Tree Huggers will perform 6:30-9:30 p.m. on the mainstage at Main Street and Santa Rosa Street.

On Dec. 9, VISD students will provide musical entertainment throughout the day on the mainstage. Joel Nava & the Texas Border will perform 1:30-4 p.m.

Street closures and parking

A map showing closures on Main Street and surrounding side streets downtownPHOTO: This map shows the streets that will be closed 6-10 p.m. Dec. 8 and 10 a.m.-5 p.m. Dec. 9 during Merry on Main.

The following downtown streets will close for the event:

  • Juan Linn Street between Bridge Street and Main Street
  • Main Street between Forrest Street and Juan Linn Street
  • Santa Rosa Street between Bridge Street and Liberty Street
  • Liberty Street between Constitution Street and Santa Rosa Street
  • Constitution Street between Main Street and Liberty Street

Residents should drive carefully and abide by posted signs and barricades during the event. 

Handicapped-accessible parking will be available on Constitution Street between Bridge Street and Main Street and at the Mother Cluckers parking lot (located at Liberty Street and Santa Rosa Street).

On Dec. 8, Explore Victoria Texas will provide a free shuttle between downtown and the Dr. Pattie Dodson Public Health Center, where additional parking will be available.

Stay connected

To learn more about the event, visit

View more photos from last year’s event.

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